The Event Room — Nicola Peake
Nicola Peake on stage

A small in-person mastermind for event businesses

Get off Zoom and into the room

Where event hosts and the people behind events come together, think bigger and build something better.

The Event Room
A small in-person mastermind

Come together with people who get the event world properly

The Event Room is for founder-led event hosts and the people who support events behind the scenes. People already in business, already doing the work, who want to be in a room where bigger conversations are happening.

Join The Event Room Here
Nicola Peake
1xmonthly in-person mastermind day
4xquarterly guest expert days per year
1of each service provider — by design
What this is

This is not another online fuelled Mastermind

This is a space for people who want more than a few surface-level chats over coffee and more than another online membership packed with things they do not really need.

The Event Room is where you come to be around people who understand this world, want to collaborate properly, want to see each other do well, and know that being in the right room can change everything.

"Being in the right room can change everything."

The Event Room community
What we talk about

Built around better events, better business and better connections

Of course we talk about your events. But this is never just about the event itself. This is about the bigger picture too — the launching, the selling, the pricing, the strategy, the sponsorship, the challenges, the wins, the confidence and the moves you need to make if you want your events and your business to grow.

Sometimes that means helping you think bigger. Sometimes it means helping you charge more, back yourself more and stop playing small with something that deserves far more. It can also mean opening up contacts, making strategic introductions and helping you see opportunities you may not have seen on your own.

Strategy & growth

Bigger thinking around your events, pricing, sales and the business behind it all.

Accountability

Make better decisions faster because the right people are in your corner.

Real collaboration

Build trusted relationships with people who recommend and do business with each other.

Introductions & access

Open contacts, strategic introductions and opportunities you may not have seen on your own.

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Nicola on stage Event conversations
How it works

Get off Zoom and into the room

The Event Room has no online element. That is the whole point. This is about being with each other in person, once a month, in a way that allows better conversations, stronger relationships and a different kind of support to happen.

Monthly mastermind days

In-person, focused and structured around the group's current challenges, opportunities and goals.

Relaxed meet-ups

Lunches, venue visits and more casual time together so relationships actually have space to grow.

Quarterly guest experts

Each quarter a guest expert joins the group with something that will genuinely help you in your business.

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PeakeFest
What's included

Your investment includes

  • Monthly in-person mastermind days
  • More relaxed meet-ups such as lunches and venue visits
  • Quarterly guest expert days
  • Promotion of your events inside The Event Network
  • Full access to The Event Network included in your investment
  • Direct access to me, my support, recommendations and network where relevant
Join The Event Room Here
Event Room community having fun Event Room community
Is this for you?

Who The Event Room is for

This is for you if...

You are already in business and already moving. You want a room where you can think better, move faster, build stronger relationships and create better events because of it.

This is not for you if...

You are brand new to business, or still at the stage of wondering whether events might be something you want to do one day. The Event Room is for people already in motion.

Nicola Peake
Your host

Nicola Peake

Event Producer · Consultant · Speaker Mentor

After fifteen years as a financial advisor, Nicola left corporate life and rebuilt everything from the ground up — creating a business that now supports hundreds of entrepreneurs who want to be seen and heard.

She has hosted more than sixty events, from intimate retreats to PeakeFest, one of the UK's most unique business festivals. Her work blends strategy and creativity and she is known for producing events that feel exciting, inclusive and full of energy.

Through Peake Event Group she supports people who want to grow through speaking and events, helping them stand out, show up with confidence and create opportunities that move their business forward.

The framework

The four pillars of powerful events

Everything we do inside The Event Room is built around these four foundations.

People

Every event starts with people — the audience you serve, the speakers you choose, and the team who make it happen. We help you create experiences that connect people, build trust, and leave a lasting impression.

Production

The quality of your production sets the tone. Lighting, sound, staging, and flow shape the energy in the room. We help you design experiences that feel professional, engaging, and aligned with your brand.

Promotion

Ticket sales, sponsorships, and visibility all come down to effective promotion. We help you create strategies that attract the right audience and ensure your event gets the attention it deserves.

£

Profit

Events are an investment, and we help you make them sustainable. From sponsorship opportunities to on-stage sales and long-term growth, we guide you in building a model that works financially as well as creatively.

Why it exists

Why I created it

I created The Event Room because I know what happens when the right atmosphere is created. People relax. They speak more honestly. They think bigger. They make decisions faster. They back themselves more. They meet the right people. They get recommended. They collaborate.

That is what this room is about. Not noise. Not padding. Not things being added for the sake of it. Just the right people, in the right room, having the right conversations and building better events and businesses because of it.

Join The Event Room Here

Ready to be in the room?

Spaces are limited. Because of the lock-in for service providers, not every category will be available at all times. If you would like to find out more or apply for a space, get in touch.

Join The Event Room Here