The Event Room.
Twelve months with a small group of established business owners who treat their event as the core asset of their business. Async. In person. Across the UK.
A room full of people who actually understand what you're building.
Most business owners who run events are doing it in relative isolation. Brilliant at the doing, surrounded by people who don't understand the world they're operating in. The commercial thinking, the weight of it, the strategy behind making an event work as a core asset — that part stays invisible to everyone around them.
The right room doesn't just give you answers. It changes what you think is possible.
The Event Room is a twelve-month mastermind for established business owners who are ready to stop running their event and their business as two separate things. You work on it together. You hold each other to a higher standard. You stop being the only person in your world who understands why you do what you do.
Built around the way people do their best work.
Each month has one core focus — sales, marketing, AI, sponsorship, ticket sales, tech, and more. The whole group works through it across the month inside the community. Conversations happen when they happen. No fixed call time that half the room can't make.
No Zooms. No "be there at 10am on a Tuesday or miss it." The community runs all month. You dig in when it works for you. What you bring gets real responses from people who understand the world you're operating in.
Optional monthly full days in rotating UK locations. Room hire covered. These are not networking events. They are working days with people who know your business and want it to succeed. Most members say they nearly skipped the first one and never would again.
The name people think of first.
Authority in your niche doesn't come from being the loudest. It comes from doing the work consistently, building the right associations, and making your event the thing people reference when they talk about your industry. The Event Room is built around making that happen.
Right now you relaunch to the same people every year. The income resets. The audience resets. The work done inside this room is about building something that compounds — so you're attracting people who haven't heard of you yet, not just re-selling to the ones who already have.
When someone in your industry is asked who to follow, who to learn from, who to put on stage — your name should come up without prompting. That doesn't happen by accident. It happens because of how you position your event, your content, and your associations over time.
High-ticket clients don't respond to pressure. They respond to credibility. When your event is positioned as the authority event in your space, the right clients start arriving because of what they see — not because you found a better way to pitch them.
Twelve months.
Twelve things that move the needle.
Each month the group goes deep on one commercial area. Not a webinar. Not a course module. Real focus, real work, with your peers alongside you.
The community runs all month. The focus keeps things anchored without dictating when or how you show up. Twelve months means you work through the things that actually build an event business — properly, as live work, with the group alongside you.
months
Optional. But honestly, do not miss them.
Full days together in rotating UK locations. Nicola moves deliberately so no one member is always the one making the journey. You will travel sometimes. It is worth it every time.
Room hire covered by Peake Event Group. Food and drinks at your own cost. What you get is a full day with a room full of people inside the same world as you, with the same ambitions, working on the same problems.
Most members leave having solved something they'd been stuck on for months.
It is not what you know.
It is who you are near.
The fastest way to become the dominant name in your niche is to get yourself into rooms where that standard already exists. Proximity raises what you think is normal — for your pricing, your positioning, your ambition, and the conversations you're willing to have about your business.
Most event hosts have no one in their immediate circle who truly understands the commercial side of what they're building. Inside this room, that changes. Every member is operating in the same world, thinking about the same things, at the same level of ambition.
When the people around you are building seriously, you build more seriously. Decisions get made faster. Pricing gets bolder. The bar for what counts as "good enough" shifts — because you can see what's actually possible when people do it properly.
Who you spend time with, speak alongside, and build with publicly shapes how your market sees you. Being in the same room as other established event hosts — people who are already known in their niches — is itself a positioning statement.
140+ event hosts, speakers, sponsors, and suppliers. Monthly free meet-ups. Introductions, collaborations, and referrals that come from being inside the right network — not from broadcasting into the void.
Everything you need.
Nothing you don't.
- Monthly commercial focus across all twelve months
- Optional monthly in-person days across the UK
- Async community access all year round
- Room hire for all in-person days covered
- Full access to The Peake Event Network (140+ members)
- Promotion of your events inside the Network
- Monthly free meet-ups inside The Event Network
- Nicola's network, introductions, and recommendations where relevant
Food and drinks on in-person days at own cost. Travel outside your region at own cost.
Join the room nowYou don't just join the room.
You join a whole world.
The Peake Event Network is a community of 140 and growing — event hosts, speakers, sponsors, suppliers, and creatives who all live in this world. Membership of The Event Room includes full access. Monthly free meet-ups across the UK, a feed of connections and collaborations, and opportunities that go well beyond who's in the mastermind itself.
These are not strangers in a Facebook group. They are people who understand what it takes to run an event properly — and what you're trying to build with it.
This is for you.
- You're established — already in business, already running events, know there's more in it than you're currently getting out
- You want to be the name people think of first in your industry, not the best-kept secret in it
- You treat your event as a core asset in your business, not a bolt-on extra
- You want real peer relationships built over twelve months, not surface-level networking
- You're already in motion and want to move faster with better people around you
- You're willing to travel for a full day that is genuinely worth it
- You're brand new to business or still deciding whether events are something you might do one day
- You want someone to manage or execute your event for you
- You're looking for crisis support or hands-on operational help — that sits elsewhere
- You'd rather watch a replay than be in the actual conversation
- You're not ready to be honest about where your business actually is
- You treat sales as a personal attack
Fifteen years in financial services taught Nicola that long relationships build sustainable businesses. Not funnels, not follower counts, not quick stage closes. Relationships, built properly over time. She left corporate life, founded Peake Event Group, and has spent every year since working out how to make events the core commercial asset of a whole business — not just a well-run day that generates goodwill and not much else.
PeakeFest is in its third year. Nearly sold out. Over a hundred applications to speak. Sponsors approaching her without prompting. That is the result of doing the work she brings into this room, not luck or good marketing.
She created The Event Room because she knows what happens when the right people are in the same space together. The conversations get better, the decisions get faster, and the results follow.
Spaces are
limited.
The Event Room works because the people inside it are the right people. Small group, twelve months, real progress. £595 inclusive of VAT.
Join the room — £595£595 inclusive of VAT · 12-month term · spaces are limited