Coming Soon
Most people wing their events.
Don't be most people. The Profitable Event Planner is an AI tool that tells you what event to run, what it'll cost, and what you could realistically make from it.
Put me on the listThe bit nobody says out loud
Nobody shows you the spreadsheet behind that post.
The "I made £50k from my event" content is everywhere. What nobody shows you is the venue deposit that wiped out the early bird revenue. The catering invoice that arrived six weeks out. The sponsorship that fell through. The tickets that just didn't sell fast enough.
Most people planning events have no idea what they're going to spend, no real plan for how they're going to make money, and a very rude awakening somewhere around eight weeks before the doors open.
The Profitable Event Planner is built to stop that happening to you. Answer some smart questions. Get a real, honest event blueprint back. What to run, what to charge, what it'll cost, and what you could make. No fantasy numbers. No hype. Just clarity before you spend a penny.
What you get
Your personalised event blueprint
Your event type
The format that fits your audience size, your readiness, and your goals right now. Not what looks good on someone else's Instagram.
Attendance targets
Realistic numbers based on your actual warm audience. A safe target and a stretch target, calculated honestly.
Ticket pricing
What to charge, what to include, and how to position it so people actually buy.
Cost breakdown
Lean, comfortable, and full production options. No nasty surprises after you've signed the contract.
Revenue forecast
Ticket income, sponsorship potential, and upsell projections with your real capacity factored in. Honest numbers, not best-case-scenario ones.
Your next four actions
So this becomes a plan you execute, not one that sits in your notes app until you've talked yourself out of it.
Built by someone who's done it
Nicola Peake has been the person staring at a half-sold event four weeks out.
She turned that same event into £60,000 in revenue by knowing exactly what to do next. She's been running events since 2021, starting with small in-person lunches and scaling to PeakFest, a 250-person business conference now in its third year.
She built this tool because most event hosts don't need to make the expensive mistakes to learn from them. They just need someone honest to tell them what to do before they start spending.
Inside the tool
Your event dashboard
Financial calculator
The costs people don't see coming
By the time the invoices arrive, the early bird money is already gone.
Most event hosts don't find out about half of these until it's too late. This tool factors them in before you commit to anything.
Be first in when it launches.
Waitlist members get early access and launch pricing before it opens to everyone else.
Put me on the list